A PREMIER BANKING GROUP IN MALAYSIA
The Public Bank Group is the third largest banking group in Malaysia by asset size with total assets of RM305.73 billion as at the end of 2013. Public Bank is listed on the Main Board of the Bursa Malaysia Securities with a market capitalisation of RM68.67 billion as at the end of 2013, and is ranked second among all the public listed companies on Bursa Malaysia Securities in terms of market capitalisation.
The Public Bank Group primarily focuses on retail consumer banking business with leading market shares in financing for residential properties, commercial properties and passenger vehicles as well as in sales and management of unit trust funds in Malaysia. The Group has been achieving consistent growth in its financial performance, giving it a track record of unbroken profitability over 47 years since it commenced operations in 1966. Today, the Group delivers the best in return on equity, cost efficiency and asset quality when compared to its peer banking groups in Malaysia. As at the end of 2013, the Group achieved net return on equity of 22.4%, cost to income ratio of 30.7% and gross impaired loans ratio of 0.7%.
47 YEARS OF GROWTH
Public Bank was conceptualised and established as "a bank for the public" by Tan Sri Dato' Sri Dr. Teh Hong Piow, its Founder and Chairman. On 6 August 1966, Public Bank first opened its doors for business in Kuala Lumpur with 32 pioneer staff. Within five weeks of its first opening in Kuala Lumpur, the Bank opened a branch in Melaka, followed by another branch in Ipoh the following year. Thereafter, the Bank continued to expand its network to cover Penang, Johor Bahru and progressively covering the Peninsular and by the mid-1980s, to East Malaysia. On 6 April 1967, Public Bank was listed on Bursa Malaysia Securities (then known as the Kuala Lumpur Stock Exchange).
In the early 1990s, Public Bank began its expansion overseas and ventured into banking operations in Hong Kong, Cambodia, Vietnam, Laos and Sri Lanka.
To-date, the Public Bank Group has grown into a premier banking group with over 17,900 employees within the Group. In Malaysia, the Bank has 258 well distributed branches. The Group's overseas operations comprise 124 branches, with 83 branches in Hong Kong, 3 branches in China, 25 branches in Cambodia, 7 branches in Vietnam, 4 branches in Laos, 2 branches in Sri Lanka and 2 representative offices in Shanghai & Shenyang.
The Public Bank Group has expanded its service offerings over the years and become a leading financial services provider. The Group currently offers a comprehensive range of financial products and services comprising, amongst others, personal banking, commercial banking, Islamic banking, investment banking, share broking, trustee services, nominee services, sales and management of unit trust funds, bancassurance and general insurance products. The Group is serving a large customer base of individuals and business enterprises totalling over eight million customers in Malaysia and in countries in which the Group operates.
Public Islamic Bank, a wholly-owned subsidiary of Public Bank, commenced its full-fledged Islamic banking business in 2008. Its focus is on Islamic consumer financing and retail commercial financing to business enterprises.
Throughout its 47-year journey of growth, the Public Bank Group's sustained profitability track record showed its strong commitment and capability to deliver excellence in providing banking services to its customers, evidenced by the strongly visible PB Brand. Today, the PB Brand is synonymous with superior customer service, prudent management, strong corporate governance, strong asset quality and sustainable profitability.
FOCUSED AND CONSISTENT GROWTH STRATEGY
The Public Bank Group's growth strategy remains consistent, which is to pursue organic growth in the retail banking business, focusing on retail consumers and small and medium enterprises ("SMEs"), and striving to further increase its leadership in the retail banking market. The Group's retail banking business continues to target retail consumer and commercial loans and financing, deposits and fee-based businesses.
To drive business growth and increase its market share in retail banking, the Public Bank Group leverages on its well-established customer service infrastructure, processes and practices to deliver prompt and consistent service to meet the needs of its customers.
In the retail lending business, the Public Bank Group continues to focus on growing residential mortgages, passenger vehicle financing and lending to SMEs. Given the increasingly competitive market where loan products are highly commoditised, the Group actively competes in the market for business growth and increased market share by differentiating itself through its highly efficient customer service delivery standards. As at the end of 2013, the Public Bank Group achieved total loans and financing growth of 11.8% which is higher than the domestic banking industry's growth rate of 10.6%. Public Bank continued to lead in residential mortgages, passenger vehicle financing and commercial property financing in Malaysia, with market shares of 19.6%, 26.5% and 33.8% respectively.
The Public Bank Group has a strong franchise in the deposit-taking business. Customer deposits have been expanding steadily, both in terms of deposit customer base and the amount of deposits placed with the Group. As at the end of 2013, total deposits from customers of Public Bank in Malaysia recorded a growth rate of 11.6%, which is above the domestic banking industry's growth rate of 8.5%. This demonstrates the high level of customer confidence in Public Bank in safeguarding their funds.
Growing fee-based revenue remains a key strategic focus of the Public Bank Group, with emphasis on its unit trust business, bancassurance and various fee-generating products and services. The Public Bank Group's wholly-owned subsidiary, Public Mutual, accounts for a significant proportion of the non interest income of the Group. Public Mutual remains as a dominant player in the private sector fund management industry in Malaysia with total assets under management of RM62.50 billion, commanding a leading market share of 41.2% as at the end of 2013 due to its superior fund performance, strong distribution capabilities and strong branding.
STRONG FINANCIAL RATINGS
The Public Bank Group continues to be accorded strong credit and financial ratings. Standard & Poor's reaffirmed Public Bank's A-long-term rating and A-2 short-term counterparty credit rating with stable outlook. Moody's Investor Service also reaffirmed Public Bank's foreign currency long-term deposit rating of A3 and short-term deposit rating of P-2, and revised its foreign currency deposit rating outlook from stable to positive following the revision of Malaysia sovereign rating outlook to positive from stable. Rating Agency Malaysia reaffirmed the Bank's long-term rating of AAA, the highest rating accorded by Rating Agency Malaysia, and its short-term rating of P1.
AWARDS AND ACCOLADES
The Public Bank Group continues to earn accolades and appreciation for its sustainable financial performance and superior management. In 2013, the Group was honoured with best bank awards and excellence in corporate governance by national and international publications, including the Minority Shareholder Watchdog Group. These were in recognition of the Group's consistent record of financial performance and distinction in the key areas expected of a banking institution by its shareholders.
Founder and Chairman of Public Bank, Tan Sri Dato' Sri Dr. Teh Hong Piow, continues to be honoured with awards of excellence for his sterling leadership and extraordinary achievements, as well as his invaluable contributions to the Public Bank Group, and to the banking industry in Malaysia and in the region.
CORPORATE SOCIAL RESPONSIBILITY
The Public Bank Group remains committed to support the community as a responsible corporate citizen. The Group's corporate social responsibility ("CSR") initiatives are focused on nation building, enhancement of the marketplace, promotion of the workplace and environment conservation. The Group supports the community through programmes such as education, graduate employment, professional development and healthcare as well as support of the underprivileged.
As a long-term business strategy, the Public Bank Group will consistently invest in staff development to enhance core competencies of the staff, in order to boost their contribution, productivity and efficiency. The Group also believes that implementation of CSR will enhance the reputation and standing of the Bank, leading to greater competitiveness and higher sustainability of returns to its stakeholders.
In an increasingly competitive financial landscape, the Public Bank Group will never rest on its laurels. In spite of its success, the Group will strive harder to deliver value to its stakeholders and sustain its legacy of strong growth and leadership. To its customers, the Group commits to deliver excellent customer service and to be more innovative in providing superior financial products and services to meet increasingly sophisticated customer demand. To its shareholders and investors, the Group will continue to enhance shareholder value via excellent financial performance and strong corporate governance. To its staff, the Group will continue to invest in human capital development to enhance core competencies and productivity.
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